Sales representative interview questions and how to answer them

Sales representative interviews test whether you can sell in the room: "sell me this pen", a live objection, how you talk about a missed target and how you describe your process from first contact to close. Ask questions before you pitch, use numbers when you talk about results, and treat every answer as a small demonstration of how you'd sound with a customer.

The interview is a sales call

A sales manager interviewing you is asking one question: would I put this person in front of my customers? So they watch how you handle them. Do you ask questions or launch into a pitch? Do you hold your ground when they push back? Do you know your numbers?

This page covers general sales roles, in stores, over the phone, or business-to-business. If your role is mainly prospecting or closing large deals, see the separate pages for sales development reps and account executives.

"Sell me this pen"

The trap is describing the pen. The interviewer wants to see you find a need first. Ask two or three questions, sell to the answer, then ask for the sale.

"Before I tell you about it, when did you last use a pen? ... Signing a contract this morning, and what were you using? ... Whatever was on the desk. How did that feel, signing something important with a pen that skips? ... This one writes on the first stroke and has your initials on it, so it's the one you'll reach for every time you sign a deal. Shall I put one on your desk today?"

The full approach, with variations, is in how to answer "Sell me this pen".

Handling objections

Interviewers often throw an objection at you mid-answer. Use a four-step pattern and keep your tone curious, not defensive.

  1. Acknowledge. "That's fair, it's a real budget decision."
  2. Ask. "Too expensive compared to what you use now, or compared to what you expected?"
  3. Answer the real objection. Not the one you assumed.
  4. Check. "Does that change how you see the price?"
ObjectionWeak replyStronger reply
"It's too expensive.""But it's worth it.""Compared to what? ... If it saves your team four hours a week, what's that worth to you?"
"I need to think about it.""OK, I'll call you next week.""Of course. What's the main thing you're weighing?"
"We already use a competitor.""We're better than them.""What do you like about them? What would you change?"
"Send me some information.""Sure.""Happy to. So I send the right thing, what matters most to you?"

Missing a target

Every sales rep has missed a number. Interviewers want ownership, real figures and what you changed.

Example answer (made-up details):

"In my second quarter selling office furniture to small businesses, I hit 72% of target. When I looked at my pipeline, I had plenty of first meetings but my follow-ups were slow, often a week later. I started booking the next step before leaving every meeting and blocked an hour each morning for follow-ups. The next quarter I hit 108%, and I've been above target in four of the five quarters since."

Don't blame the territory, the product or the market, even if they played a part. Mention them only after you've said what you did.

Your sales process

Describe your actual steps, with how long each usually takes and one habit that makes you good at it.

"I start by researching the business for ten minutes before any call, so my first question is about them, not us. On the first call I ask more than I talk and aim to find one problem worth solving. If there's a fit, I send a short proposal within 24 hours and book the follow-up on the call. I close by asking directly. After the sale I check in two weeks later, because that's where my referrals come from."

Mistakes to avoid

  • Vague numbers. "I did really well" is a red flag. Say percentages to target, deal sizes or rankings.
  • Pitching without asking questions, in the pen exercise or anywhere else.
  • Getting flustered by pushback. Interviewers push on purpose.
  • Never asking for the job. Close the interview like a sale: "Is there anything that would stop you moving me forward?"

Objection handling is a spoken skill; reading the table won't build it. Speaking Coach's AI partner can play a skeptical buyer and push back on what you actually say, at a Gentle, Realistic or Tough level.

Questions people ask

How do I answer sales questions with no sales experience?

Use times you persuaded someone: raising money for a club, upselling as a server, convincing a team to try something. Give a number if you can, such as how much you raised.

Should I close the interviewer at the end?

A light close works well: summarize why you fit and ask about next steps or any concerns. Don't use pressure tactics on the interviewer.

What numbers should I bring to a sales interview?

Your percentage to target for recent periods, average deal size, number of accounts and any ranking on your team. Make sure you can explain each one.

How long should my "sell me this pen" answer be?

About one to two minutes, with most of it spent asking questions and listening.